The Better Fish
Barramundi is known for its mild and buttery flavor, making it appealing to even the pickiest of eaters. The problem for Australis The Better Fish was that their brand did not communicate tasty, healthy, or sustainable. While at Pulp+Wire, we refreshed their brand to emphasize The Better Fish, allowing Australis to act as a parent brand. We brought healthy appetite appeal to pack, ensuring that the new packaging was recognizable to loyal customers, yet modern and fresh to bring new shoppers in. Though a website refresh, we streamlined the navigation and number of pages to improve the user experience. We developed a compelling strategy to tell the three part story of taste, health, and sustainability through a lifestyle lens.
brand identity | brand refresh | packaging design | web design