Hi, I’m Liz — a creative and brand leader with 15+ years of experience building and evolving consumer brands through strategy, design systems, and innovation.

I’m currently a Creative Director at Design B&B, where I lead brand, packaging, and innovation initiatives for CPG clients across food, beverage, wellness, household, and pet categories. Throughout my career, I’ve partnered with global brands, emerging startups, and cross-functional teams to create work that balances consumer insight, commercial impact, and cultural relevance.

My experience spans legacy brand evolution, portfolio architecture, omnichannel brand systems, and innovation commercialization — helping brands show up more clearly, consistently, and meaningfully across every touchpoint.

Before moving into CPG branding, I spent several years in editorial design, including roles at Atlanta magazine and Boston magazine, where I developed a strong foundation in storytelling, visual systems, and audience engagement.

Outside of work, I’m usually traveling (that's me with Teddy at his national park over on the right), marathon training (just ran Chicago last fall), walking my dog Jimmy Carter around Chicago (be on the lookout for his sticker campaign), or searching for excellent ice cream (Van Leeuwen is now dangerously closeby).

Thanks for stopping by. Feel free to reach out — I’d love to connect.