Snickers Nut Butters
To reach a millennial audience interested in different eating experiences, we partnered with Snickers for their creamy, premium innovation. We showcased what was different about these Snickers—the creamy vs chewy eating experience—with creamy nut butter dollops to drive appetite appeal. Each flavor has its own graphic icon, pattern, and color system for a bold, Snickers-style versioning system. Created while at Design B&B.
INNOVATION | PACKAGING DESIGN