Inspired by their Waco, Texas based plant, Snickers launched a limited edition, premium price point box to be sold throughout the South. Muted brand colors and a simplified logo cue vintage-inspired, balanced with an iconography style that is simple and modern. Bold typography on the drawer gives southern twist to Snickers' bold tone of voice. Created while at Design B&B. Dig in, y'all.
Packaging | Iconography