Petco Well&Good
Petco shoppers love their pets and will do anything to keep them happy and healthy. Through our strategy and positioning work at Pulp+Wire, we uncovered the insight that most pet owners don't know that everyday preventative care leads to pets' long-term health. We developed a brand identity that put love at the center of Petco's first aid, grooming, and supplement brand, Well&Good. Through a streamlined packaging system that would work across over 300+ packs of varying shapes and sizes, we brought the benefit to the front and developed a simple, easy-to-understand, iconography system.
strategy & positioning | brand identity | packaging