Mings Bings

If you know anything about iron chefs, you know Ming Tsai — but you likely don't know what a bing is. While at Pulp+Wire, we refreshed Mings Bings brand identity to coincide with their launch of meat-filled bings in addition to their existing plant-based line of frozen bings. Taking inspiration from Tsai's Chinese heritage, the refresh elevated Tsai’s east-meets-west cooking style (hello, cheeseburger bings), while driving appetite appeal and understanding in the freezer aisle. A logo color system differentiates meat from plant-based while a framing system and bold typography tell the flavor story.