Magnolia Bakery
While at Pulp+Wire, I led Magnolia Bakery's first launch into retail. Working within a fresh-out-of-the-oven identity system by JKR, we developed a packaging design strategy to set the brand up for future growth and innovation plans. The result was a design that led with whimsical taste appeal to bring in fans and new consumers alike, while yellow put the banana pudding flavor front and center.