Freestyle Snacks

Freestyle Snacks is on a mission to disrupt the dated, center-store aisle by empowering people to snack healthfully whenever and wherever they want. The branding for Freestyle fully embodies the freedom-to-snack mentality with dynamic patterned illustrations and warm, bright tones. The logo captures the playful nature of the brand with custom typography, upward movement, and letters that nestle together just so. Olive-shaped windows bounce across the pack, creating rhythm and movement to break people out of their normal shopping routine. Created while at Pulp+Wire.