Freestyle Snacks

Freestyle Snacks is on a mission to revolutionize healthy snacking by empowering everyone to have the freedom to snack whenever and wherever they want. Freestyle olives are craveable, convenient, mess-free, and higher quality than the dated center-aisle jarred olives with whom they share a shelf. The branding for Freestyle fully embodies the freedom-to-snack mentality with dynamic patterned illustrations and warm, bright tones. The logo captures the playful nature of the brand with custom typography, upward movement, and letters that nestle together just so. Olive-shaped windows bounce across the pack, creating rhythm and movement to break people out of their normal shopping routine.