Freestyle Snacks

Freestyle Snacks entered the market with an ambitious goal: reinvigorate the stagnant center-store olive aisle. While at Pulp+Wire, I led the development of the brand identity system, packaging design, and foundational brand guidelines for Freestyle’s launch. Our solution balanced better-for-you credibility with a more playful, emotionally expressive approach to snacking, disrupting the dusty category and supporting long-term brand scalability. Since launch, Freestyle Snacks has experienced rapid growth and significant market visibility, including: — Securing an investment from Poppi founder Allison Ellsworth on Shark Tank — Ranking #8 on the 2026 Inc. Regionals Southeast list — Achieving 1,068% two-year growth