Before transitioning into consumer branding, I spent several years in editorial design and art direction at Boston magazine and Atlanta magazine, where I developed a deep foundation in visual storytelling, conceptual thinking, and audience engagement across both print and digital platforms. Working within fast-paced editorial environments taught me how to build emotionally resonant narratives through imagery, pacing, typography, and design systems, translating complex ideas into experiences that felt immediate, human, and culturally relevant. It's where I learned to think conceptually: developing visual ideas that could communicate emotion, tension, humor, urgency, or cultural commentary within a single image or story framework. Throughout my editorial career, I collaborated closely with writers, editors, illustrators, photographers, and production teams to create feature packages, covers, and digital stories that balanced strong visual point of view with clear communication and audience connection. I art directed and produced photography across portrait, lifestyle, food, product, celebrity, athlete, and photojournalistic shoots, managing creative development, production logistics, budgets, casting, and on-set direction within often lean and highly collaborative teams. My work included award-winning editorial projects such as Boston magazine’s Boston Marathon bombing cover and Atlanta magazine's The Walking Dead cover. Editorial design continues to shape how I approach brand building today, grounding my work in narrative clarity, emotional resonance, visual craft, and the belief that strong storytelling can create lasting audience connection across any medium.