Chicago Parks District
Located on former industrial sites and brown fields, Chicago's south east side parks offer unique ecosystems and opportunities for recreation. While at Design B&B, we created a campaign to drive awareness to the under-trafficked region based around the the idea of reconnecting with those natural spaces. A 60-page activity book for a junior ranger program was the perfect way to engage families visiting the southeast side for the first time—leading to many return visits.
BRAND IDENTITY | BRAND VOICE | CAMPAIGN DESIGN | ACTIVITY PROGRAM DESIGN