Amberen

Once the leader in menopause solutions for women, Amberen had lost its footing due to an explosion of new brands in the category, and an overall dated look and feel. While at Design B&B, we refreshed Amberen with a warm, clean, and credible identity that positioned the brand as a positive beacon for women's health. Taking inspiration from amber, the original source of the hero ingredient, a transformative orange gradient is balanced by clean, white geometric shape language. A proud logo breaks through the physical and digital shelf, already producing a 145% lift in Complete Menopause Relief conversions on Amazon.