3Musketeers
Challenged with appealing to Gen Z without alienating longtime consumers, 3Musketeers sought a bright, shiny new look. Created while at Design B&B, we cleaned up the logo, gave it max scale impact, and brought a human touch to the on-pack messaging with a tactile brushstroke element. Shiny and dynamic, 3M is irresistible.
BRAND IDENTITY | BRAND VOICE | PACKAGING DESIGN